JoshuaFalken@lemmy.worldtoArs Technica - All Content•Ford rethinks EV strategy again—ditching 3-row SUVs, adding vans
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3 months agoThey aren’t rethinking EV strategy. They’re rethinking their bottom line. Somewhere around two thirds of EVs manufactured are SUVs. Pushing into electric vans is a smart move when considering the bottom line. There’s far more room in the van space to grow than the already saturated SUV market.
If they were really rethinking their EV strategy, they’d reintroduce the electric Focus to the European market, introduce it to the American market, and pump the brakes on the F150 Lightning in favour of these vans which are both more utilitarian and pedestrian friendly.
From the study itself:
How much higher would the living wage go if these things were included, $40/h? I don’t even know if that’s enough to get a mortgage anymore. The argument could be made to not include some or most of those things, but retirement? Guess we’re expected to work until we die.
Also, nitpick about the study format, I can’t search most of the PDF nor copy text from it. I don’t remember having had this issue before. It makes for a difficult document to find specific information in.