I don’t even need to read the article to know it’s because they’re over-producing over-priced vehicles that aren’t moving off the lots and they’ve hedged their bets for the year that depended on their originally forecasted sales figures that didn’t pan out and they’re left with 2 options: either lower the price and admit they were wrong and have been overcharging consumers or they can stubbornly stick to their current path and refuse to budge on pricing. We’re witnessing the latter which is a refusal to acknowledge the basic concepts of supply and demand which I think is just bad business.

Ford and GM are doing the same thing and this is why I think American automotive manufacturing is dying… Shareholder value at all costs, consumers be damned. You’ll give us all your money and you’ll like it, damnit.

Feels like every second car I see in London is a Peugeot 3008, tho, so they can’t be doing too bad.