Netflix plans to reach a market capitalization of $1 trillion by 2030, The Wall Street Journal (WSJ) reported this week, citing anonymous people who attended an “annual business review meeting” that Netflix held in March. Netflix’s current market capitalization is nearly $400 billion.
Netflix is reportedly partnering its market cap goals with plans to double revenue within the same time frame. For 2024, Netflix reported $39 billion in revenue, meaning the company aims to raise its annual revenue to $78 billion in five years.
Compared to the prior five years, Netflix’s revenue grew 93.5 percent from 2019 ($20.16 billion) to 2024. However, that time period represented a different market, one where streaming subscriber counts were rising rapidly, and Netflix faced less competition than it does today. However, Netflix’s 2030 revenue goals are also dependent on its advertising business, something Netflix lacked in 2019.
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