Peretti complains about something he calls SNARF, an acronym for “stakes, novelty, anger, retention, fear,”

To build a new social media platform called BF Island

Peretti claims BF Island will be “built specifically to spread joy and enable playful creative expression.”

I guarantee you he used AI to come up with some of his concept. No human being comes up with shit like this.

I am not joking. Ask a million bajillion people what they want their new social media concept to be called, and I can guarantee you that not a single one will say “BF Island.”